Asana for marketing
Where marketing connects work to revenue
Mobilize around clear goals, get more impact from your resources, and confidently scale any campaign workflow.
92%
of marketing C-suite say their teams work better together1
+22%
productivity for marketing teams2
50%
faster campaign production at Spotify3
The value of Asana
Make every campaign count
Align marketers in a single tool, so everyone has the full picture. With clear priorities and processes, teams can work together to hit revenue targets and meet changing market conditions.
Clarify marketing priorities
Connect marketing campaigns to overarching business goals, so teams stay focused on revenue-driving work.
Accelerate campaign impact
Campaign data, workloads, handoffs, and more—track it all in one platform so you can remove blockers and adjust resources quickly.
Scale GTM production
Free up your marketing team by automating and standardizing key workflows, from creative production to agency collaboration.
How marketing teams can use Asana
- Marketing planning
- Creative workflows
- Campaign production
Reinvent marketing planning
Unite marketers around common goals, then track progress across initiatives in one central hub.
Foster accountability by showing how everyone’s work supports business-critical objectives.
Update goal progress automatically by syncing data from Salesforce.
Get AI recommendations to unblock work when goals are at risk.
Speed up creative processes
Automate workflows from start to finish, so creatives have more time to create.
Kick off work faster by standardizing requests across your company.
Automate repetitive steps like assigning work, handoffs, and stakeholder notifications.
Connect creative tools with Asana so stakeholders can review, make comments, and approve in one place.
Increase your campaign ROI
Keep campaigns on track and on message, no matter the market environment.
Get a bird’s-eye view of every campaign, including status, owners, and timelines.
Eliminate inconsistent messaging by organizing campaign assets and guidelines in one central hub.
Keep stakeholders in the loop with real-time dashboards.
Scale winning campaigns—no matter your budget
Learn actionable strategies from top marketing leaders at Calendly and Asana. Discover how to coordinate teams seamlessly, speed up launches, and use AI to amplify campaign results. Watch the on-demand webinar for best practices that free your team to focus on creative work.
Recognized as a leader by top analyst firms
A Leader in the Gartner Magic Quadrant for Collaborative Work Management⁴
A Leader in the The Forrester Wave™: Collaborative Work Management Tools Report⁵
A Leader in the IDC MarketScape: Worldwide Collaborative Work Management Vendor Assessment⁶
How Asana uses Asana to streamline, track, and succeed in marketing planning
Take a behind-the-scenes look at how Asana's marketing leaders use their own platform to align teams, adapt to change, and drive impact with data-driven decision-making. Discover proven strategies, expert insights, and practical tactics you can apply to your own marketing initiatives right away—all while putting visibility and collaboration at the center of every effort.
Company Size
Enterprise
Industry
Technology
Asana is our air traffic control. We have the visibility to scale production and support a higher number of ad campaigns to support our revenue goals.
Eugenia Contreras
Associate Manager, Spotify
Enterprise-grade security
More than 85% of Fortune 100 companies use Asana⁵. Asana scales with your team, thanks to industry-standard security and compliance.
Connect your favorite tools
Connect your favorite tools
Asana integrates with 270+ apps so marketers can access information seamlessly, no matter how many tools they use.
Skill up. Move up.
Get certified with the Collaborative Work Management Certification program and help your business reach its goals while you achieve your own.
Smarter marketing, better results
Spend less time coordinating and more time crafting impactful, revenue-driving campaigns.
Asana Quarterly Customer Survey
IDC White Paper, The Business Value of the Asana Platform, Doc. #US50642023, June 2023
See the 2024 Gartner® Magic Quadrant™ for Collaborative Work Management (CWM). GARTNER is a registered trademark and service mark of Gartner, Inc. and/or its affiliates in the U.S. and internationally, MAGIC QUADRANT and PEER INSIGHTS are registered trademarks and The GARTNER PEER INSIGHTS CUSTOMERS’ CHOICE badge is a trademark and service mark of Gartner, Inc. and/or its affiliates and is used herein with permission. All rights reserved.
See The Forrester Wave™: Collaborative Work Management Tools, Q4 2022 report. The Forrester Wave: Collaborative Work Management Tools, Q4 2022. The Forrester Wave is copyrighted by Forrester Research, Inc. Forrester and Forrester Wave are trademarks of Forrester Research, Inc. The Forrester Wave is a graphical representation of Forrester’s call on a market and is plotted using a detailed spreadsheet with exposed scores, weightings, and comments. Forrester does not endorse any vendor, product, or service depicted in the Forrester Wave. Information is based on best available resources. Opinions reflect judgment at the time and are subject to change.
IDC MarketScape: Worldwide Collaborative Work Management 2023–2024 Vendor Assessment — Uniting Teams, Data, and AI for Flexible Work, Doc #US49434923, December 2023